IMG

IMG

Wednesday, 11 January 2012

Intel Medfield Impresses

Paul Otellini officially revealed the Medfield Platform yesterday evening, as expected.
The performance and power consumption were a nice surprise however. As usual with all things Intel, Anand has an in-depth description here:

http://www.anandtech.com/show/5365/intels-medfield-atom-z2460-arrive-for-smartphones

The SoC is known as Penwell (Z2460) and this single core version uses an SGX 540 graphics core together with VDX 385(decode) and VDE 285(encode) video cores all from IMG. The successor to Medfield will use  SGX 543MPx graphics.
The 2 announced partners are very significant. Lenovo, one of the largest Chinese OEMs will release a smartphone in Q2 (China Unicom) based on the Medfield Reference Design, whilst Motorola (ie. Google) have announced a multi-year multi-device deal , with the first smartphone later this year.
So it looks like Intel are finally getting their act together wrt smartphones and tablets, and we should see meaningful royalty volume from 2013 onwards imo.

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