New iPad gets PowerVR SGX 543MP4 graphics

Apple announced the new iPad today , with 'quad-core graphics' , in other words, SGX 543MP4.

http://www.apple.com/ipad/features/

presentation:  http://events.apple.com.edgesuite.net/123pibhargjknawdconwecown/event/index.html

In the presentation Tim Cook and others repeatedly mentioned the amazing graphics capability (and improved video output:1080p , courtesy of PowerVR also). It seems like the main point of this iteration is:

1. Killer graphics/video , better than anything competitors can manage for 2012 and much of 2013
2. LTE/4G ready, so competitors like Android and Windows 8 do not have an advantage with connectivity either.

Sadly for Nvidia, Tim Cook was keen to point out the graphics performance of A5X chip was 4X that of Tegra 3 !