Yesterday evening Jeff Bezos (Amazon Inc CEO) unveiled the new line of Kindle Fire HD tablets:
http://reviews.cnet.com/kindle-fire-hd/
The analysts (and tech sites) had talked themselves into believing Tegra 3 had this 'in the bag'. Instead, Bezos revealed the 8.9" versions had OMAP 4470 (with Power VR SGX 544MP) inside. The 7" version is thought to use the OMAP 4460 (Power VR SGX 540). Bezos went out of way to state the advantages of OMAP 4470 over Tegra 3, it's even in the product description on www.amazon.com:
'A rich HD display requires a powerful processor to drive it. The TI OMAP4470 processor in the Kindle Fire HD 8.9" has 40% more memory bandwidth than Tegra 3, enabling faster web browser JavaScript performance. And Kindle Fire HD 8.9" has an Imagination SGX544 3D graphics core that can process over 12 billion floating-point operations per second, so even graphically intensive games run smoothly and render stunning scenery. We also tuned the graphics pipeline and touch handling software to eliminate delays between when you touch the screen and when the application responds. This means the home screen scrolls more smoothly, videos start playing faster, and games respond nearly instantaneously.'
This comes as welcome relief for the OMAP divison (one of IMG's oldest and most trusted partners), which has had tough times of late, with intense competition from Qualcomm, Samsung LSI, Broadcom and Mediatek of course.
It's also a great win for IMG and helps maintain the very high market share for tablets. Next week we have the Apple iPhone 5 announcement (12th), followed 2 days later by the AGM in Kings Langley. The IMS will also be out quite soon,should be pretty upbeat with all this great news.
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