Ron Slaymaker:
Wireless revenue will increasingly be driven by our core product areas of connectivity and OMAP applications processors. We continue to be encouraged by our design win momentum in both areas. In applications processors, we introduced our OMAP 5 processor in the quarter, a multi-core product based on ARM's latest Cortex-A15 core. The key to OMAP 5 is that we will again push the envelope on both performance and power efficiency. Many of our competitors in this market try to attain our leadership performance metrics without fully appreciating the critical importance of power efficiency to mobile applications.
We have also continued to win a broad swath of smartphones, tablets, eReaders, personal navigation devices and other mobile computing applications with our OMAP 3 and OMAP 4 products, setting the stage for strong OMAP growth over the next few quarters as these programs ramp into production.
Tristan Gerra - Robert W. Baird & Co. Incorporated
Could you give us an update on the market share you believe you had with OMAP 4? And in terms of the market share gains that you expect over the next few quarters, is that relative to previous OMAP products? Or is it relative to the competition? And if so, why do you say you were getting share in that space?
Ron Slaymaker
Okay. So I don't have a share number for you, specifically. But there's probably lots of third-party people that make their living at trying to make that assessment. So I guess I would just reference you in that direction. In terms of gains that we're making and what gives us confidence that we will see share gains, it's as simple as looking at the pipeline of wins that we have under way. And to some degree, Tristan, it depends upon how you define the market, and I don't mean that cute. What I mean, though, is that our view of mobile computing and the opportunity there is a pretty broad definition of the opportunities. So it includes tablets and it includes smartphones, but it also includes areas like data terminals. The guys in the brown truck that deliver the package to you that pull a little data terminal out and record the delivery and has you sign on the pad, we view that as an OMAP, a potential OMAP application. In fact, we have wins in that space. So again, a very broad definition of the opportunity for mobile computing, and by no means does that diminish our enthusiasm for OMAP in smartphones and in tablets. In fact, I would say both of those are must-win areas, but we also have a much broader definition where we're going to be able to take that same OMAP technology and put it into a lot of different areas: eReaders, personal navigation devices I mentioned previously are all areas where today, we have OMAP design wins in that pipeline that I'm referring to that these aren't demo projects that somebody did at a trade show. These are production programs that we have in development for customers that will be going into production in 2011. And so there's always uncertainty as to how much success a particular product will have out in the marketplace. But in terms of the quality of the customers, the size of the potential opportunities, we are quite confident that it's going to translate to very solid market share gains for us in that market.
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